David Meerman Scott

Marketing/Promotion in the New E-World

Pick David’s Brain: Do you want to write an e-book but don’t know what’s involved? Do you want David to look over your Web site and give you some ideas for improvement? Do you have a blog and want some ideas to build traffic? Do you want to begin using Twitter but want to look like an “experienced” tweeter? Or maybe you would like to brainstorm some viral marketing ideas to get people talking about you? If so, then you need to pick David Meerman Scott’s brain.

Experience: David Meerman Scott’s book, The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules, now in its second edition, is a modern business classic. Scott’s popular blog (Web ink Now – ranked by Ad Age Power 150 as a top worldwide marketing blog) – and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

His newest book Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now was released in November 2010. It achieved #2 on the Wall Street Journal bestseller list and #3 on the USA Today bestseller list.

He is a recovering VP of marketing for two publicly traded technology companies and was also Asia marketing director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, and Hong Kong. He currently lives in the Boston area.

David can be an invaluable resource for you.

“David Meerman Scott taught me his New Rules principles. We improved by 5 million spots in our traffic ranking within two years. Our golf schools have held tough in a very bad economy and our marketing costs went down. I just hope my competitors don’t learn his ideas.”
– Charlie King, Director of Instruction, Reynolds Plantation

Who Hires David: Cisco, HP, PwC, GenRe, Microsoft, McCormick, Amdocs, Jackson Healthcare, Powdr Corporation, Ford Motor Company, Century 21, The New York Islanders, NASDAQ Stock Market, the Government of Ontario, McKesson, U.S. Air Force, U.S. Marine Corps, SAP, Google, Digital River, Hill & Knowlton, Text100, Hanley Wood, Dow Jones, SAS, Business Marketing Association, National Investor Relations Institute, Milken Institute Global Conference, Entrepreneurs Organization, International Health Forum, America Credit Union Conference, TS2, Giant Screen Theater Association, Realtors® Conference, and many, many more…

The Process: D.M. Scott has a specific method to his consulting.

1. You read one or several of his books, including The New Rules of Marketing & PR, World Wide Rave, or Real-Time Marketing & PR and decide that his ideas are what you need for your organization. David needs to work with people who understand his approach and want some strategy help to implement the ideas that he talks about.

2. You send us the specific thing you want to discuss; and point David to a few Web URLs you want him to look at prior to your telephone call.

3. He usually limits his phone calls to one-hour. (Prior to the call, David will have looked at the sites you’ve sent him.) You can discuss whatever you’d like on the call and he will give you specific ideas and information based on his experience working with many organizations re: the ideas of new rules of marketing & PR. *However, please note that he won’t be able to issue you any kind of written report.

4. Within the next month or so, you can email David once with a follow-up question or two as long as it is something he can answer; in a few minutes.

Fee: $995/hour via phone, Skype, IM, or Face Time

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