Cam Marston

Hiring, Retaining & Selling to the (4) Major Generations

Pick Cam’s Brain: Do you want to know how best to sell to your target demographic? Do you want to know how they think? Do you want to know how to be the “employer of choice” so you can attract and retain the best people? Do you need to understand which ‘talent management’ tactics work…and those that don’t?

Then, you need to pick Cam’s Marston’s brain. He imparts a clear understanding of how generational demographics are changing the workplace and the marketplace.

Who Hires Cam? For over 15 years, Marston and his firm, Generational Insights, have provided research and consultation on generational issues to hundreds of companies and professional groups, ranging from small businesses to multinational corporations, as well as major professional associations. His advice has been welcomed at the nation’s most prominent corporations, including American Express, General Electric, Fidelity, Merrill Lynch, Kellogg, Coca-Cola, Macy’s, Warner Brothers, ESPN, Qualcomm, RE/MAX and Eli Lilly. He has also offered presentations and consultations for the U.S. Department of Agriculture, the Internal Revenue Service, and the U.S. Army, as well as major professional associations such as the American Bankers Association and the Million Dollar Roundtable as well as hundreds of others.

Experience: Marston’s books, articles, columns, and blog describe and analyze the major generations of our time: Matures (born before 1946), Baby Boomers, (born 1946-64), Generation X (born 1965-79), and Millennials (born 1980-2000). He explains how their generational characteristics and differences affect every aspect of business, including recruiting and retention, management and motivation, and sales and marketing.

His first book, Motivating The “What’s In It For Me?” Workforce (2005), explores the characteristics and motivations that each generation brings to the workforce and suggests management tactics applicable to any business setting. His next book, Generational Insights (2010) is a guide to the best practices in managing generational issues. Generational Selling Tactics That Work (2011) is the first book-length study of generational approaches to sales and marketing.

Marston’s expertise has also been featured in the Wall Street Journal, The Economist, the Chicago Tribune, Business Week, Fortune, Money, and Forbes, as well as on Good Morning America and the BBC. He writes a monthly column for Business Alabama and has been a featured columnist in Agent’s Sales Journal, PROFIT Magazine, and Multi-Housing News, among others. His blog at generationalinsights.com tracks the latest changes and developments in generational issues and demographics.

Hourly Fee: $375/hour via phone, Skype, IM, Face Time
Half Day: $7,500 at his location in Mobile, Alabama